We help clients gain a deeper understanding of their customers in order to:
Develop and position products.
Shape sales, advertising and marketing strategies.
Refine web marketing strategies.
 
We use rigorous methods to collect data, sophisticated statistics to analyse it, and psychological models to extract business-relevant insights about customers. We then work closely with clients to turn these insights into actionable business plans.

Surveys and Research - capturing customer perceptions and behaviour.

We collect consumer views using a variety of methods:
Field research.
Surveys.
Observation.
Interviews and focus groups.
 

Statistical Analysis - creating customer insight.

We have a great deal of experience data mining, finding patterns in data, and abstracting out essential information, using techniques such as:
Factor analysis: grouping questionnaire items to produce reliable measures of key dimensions.
Cluster analysis: identifying clusters of customers who share common characteristics
Geographical analysis: producing maps of customers visually highlighting geographical relationships.
Machine learning: discovering rules from a set of cases with a mass of features.
Text mining: automatically extracting themes from unstructured comment data.
Predictive analytics: predicting customer behaviour on the basis of data and demographics.

We are experienced in a range of tools including SQL, SAS, SPSS, and advanced Excel.
 

Marketing Strategy - acting on customer insight.

We make recommendations about how to apply the results of the research and analysis in terms of:
Direct marketing.
Advertising.
Product development.
Relationship marketing.