| | We work closely with clients to help exploit research and analysis. Typical examples include:
 Direct marketing - increasing response rates and return on investment by effectively targetting segments and geographical areas.
Advertising - targetting segments based on demographics, psychographics, values, life-styles etc.
Product development - refining products or developing new ones to meet the needs of key groups.
Relationship marketing - harnessing data about individuals to provide a personalised service.
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